Highlighting Trusted Data in Search

Highlighting Trusted Data in Search

Highlighting Trusted Data in Search

Role

Role

Lead Designer

Lead Designer

Team

Team

PM, Engineer and Designer

PM, Engineer and Designer

Duration

Duration

3 weeks

3 weeks

Summary

Walmart Data Catalog holds thousands of internal data assets, but users had no way to tell which ones were reliable. I designed Spotlight, a curated set of trusted assets that surfaces prominently in search results. Along with a readiness checklist that guides data owners through the steps needed to qualify their assets.
Walmart Data Catalog holds thousands of internal data assets, but users had no way to tell which ones were reliable. I designed Spotlight, a curated set of trusted assets that surfaces prominently in search results. Along with a readiness checklist that guides data owners through the steps needed to qualify their assets.

Problem

Walmart Data Catalog is Walmart’s internal platform where analysts and data users find and use company datasets. When users searched, all results appeared equal, and reliable tables were mixed with duplicates, deprecated versions, and poorly documented assets. Users had no signal for which result to trust, so many bypassed the catalog entirely and asked colleagues on Slack instead.
Walmart Data Catalog is Walmart’s internal platform where analysts and data users find and use company datasets. When users searched, all results appeared equal, and reliable tables were mixed with duplicates, deprecated versions, and poorly documented assets. Users had no signal for which result to trust, so many bypassed the catalog entirely and asked colleagues on Slack instead.

How did I know it's a problem?

We ran research sessions where participants shared their daily tasks.
We ran research sessions where participants shared their daily tasks.

Workshops

Workshops

4

4

Users

Users

12

12

Domains

Domains

4

User roles

User roles

3

3

Time per task

Time per task

~25 mins

~25 mins

One of the workshops

User statement analysis

Here I observed that…

A typical search performed in the session looked like this.

…users weren't struggling to search, they didn't trust what the search returned.

Why does this problem matter?

Data misinterpretation

Analysts building reports on deprecated or duplicate tables produced conflicting numbers, which surfaced late and cost rework.

Knowledge silos

Knowing which table to trust became tribal knowledge held by a few tenured people, creating a bottleneck and a single point of failure.

Approach

Understanding the opportunities

These opportunities directly shaped the four solutions I designed.

Improving the search

Analysts building reports on deprecated or duplicate tables produced conflicting numbers, which surfaced late and cost rework.

Generating asset information

Knowing which table to trust became tribal knowledge held by a few tenured people, creating a bottleneck and a single point of failure.

Building trust and transparency in search results

Knowing which table to trust became tribal knowledge held by a few tenured people, creating a bottleneck and a single point of failure.

Clear path to make an asset discoverable

Knowing which table to trust became tribal knowledge held by a few tenured people, creating a bottleneck and a single point of failure.

Key decisions

With a trusted set established, the question became how to show it in results.
With a trusted set established, the question became how to show it in results.

I explored two directions: a single list where Spotlight assets carry a tag, and a two-tab layout separating Spotlight results from everything else.

Descriptions emerged from research as the single most useful attribute for identifying an asset. I collaborated with business and engineering to define which details the AI-generated descriptions should surface, so the output was consistently useful rather than generic.

Final designs

  1. NLP Search Users could describe what they needed in plain language instead of knowing the exact table name — making the catalog usable for people new to the data.

  1. Spotlight Tab Trusted assets get their own tab, with automatic fallback to all results when no Spotlight assets match…

With automatic fallback to other assets when no Spotlight assets match.

  1. AI Descriptions Every asset gets a readable, accurate summary — reducing the need to open an asset just to evaluate it.

  1. Readiness Checklist Owners follow a step-by-step checklist that makes the qualification criteria explicit and the path to nomination clear.

Early Results

Learnings

  1. We started this project trying to fix search. Watching users showed us the real problem was trust. That distinction shaped every decision that followed.
    The readiness checklist works well for nominating individual assets, but bulk nomination remains unsolved. Users flagged this in testing, and it's the most immediate gap to address post-launch.
  2. Two areas worth exploring next: using AI to review data lineage — the record of where a dataset came from and how it's been transformed — and simplify data quality setup, reducing manual effort for asset owners. And introducing a trust indicator on the asset detail page, either a Spotlight badge or a filter toggle, so trust is visible beyond just search results.

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